Content Extractability measures how easily AI models can extract factual information about your company from your web pages — without needing to run JavaScript, click through modals, or parse complex layouts. Worth 16% of your AEO score, it is often the gap between being cited accurately and being misrepresented.
Your company name should appear in the page title, H1, og:title, and Organization JSON-LD.
Why AI cares: AI models extract your company name from multiple signals. Inconsistency creates ambiguity in how they refer to you.
Your homepage meta description, og:description, and the subtitle beneath your H1 should all describe what you do in one sentence.
Why AI cares: This single sentence is what AI models quote when asked "what is X?". It needs to be unambiguous and in your own words.
Pricing should be visible on a dedicated /pricing page without requiring login, signup, or "contact us".
Why AI cares: AI models are asked "how much does X cost?" frequently. Sites that hide pricing are not cited for pricing queries.
Within the first screen of your homepage, a visitor (human or AI) should understand: who you help, what problem you solve, and why you are different.
Why AI cares: AI models extract value propositions to answer "what makes X different from Y?" queries. Unclear positioning = generic or wrong descriptions.
Critical content (description, features, pricing, CTAs) must be present in the raw HTML, not injected by JavaScript after load.
Why AI cares: Most AI crawlers do not execute JavaScript. Client-rendered content is invisible to them.
Feature lists in <ul>, feature grids, or card components are more extractable than paragraph prose.
Why AI cares: AI models parse lists and structured content more reliably than dense paragraphs. Structured features are more likely to be cited accurately.
Dedicated /about and /contact pages with real company information.
Why AI cares: AI models use About and Contact pages to validate company legitimacy and extract factual details. Missing pages = lower trust score.
If you serve content in multiple languages, add hreflang tags to help AI models index and cite the correct language version.
Why AI cares: Without hreflang, AI crawlers may index the wrong language version and cite it to users in a different locale.
Most AI crawlers operate like basic web scrapers — they fetch the raw HTML and parse it, without executing JavaScript. Content that only appears after client-side JavaScript runs (e.g., React client components that load data after mount) is invisible to them. Server-side rendering or static generation solves this.
AI misrepresentation usually happens for one of three reasons: (1) your description uses jargon that is ambiguous without context, (2) your meta description and og:description say different things, or (3) your product schema description contradicts your homepage copy. All three descriptions should be consistent and jargon-free.
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